Jerusalem Artichoke Association of Canada

Michel has a life/medical sciences (pharmacology/toxicology) background but became interested in pursuing a commerce degree following his experiences in helping to establish a joint venture in London, England in the early 90s. Michel joined the Sprott School of Business from Victoria University of Wellington in New Zealand where he was Undergraduate Program Director and Senior Lecturer in the School of Marketing and International Business. While completing his PhD, he was Manager, Intellectual Property Development and Director of the Office of Industry and International Research Relations in the Faculty of Medicine at the University of Calgary where he was involved in facilitating technology commercialization.

His PhD work looked at collaboration amongst pharmaceutical industry, government and university partners in the health sector and he was the recipient of a multi-year doctoral fellowship from the Institute of Health Economics in Edmonton. Michel maintains a research interest in the ‘triple helix’ of academic-industry-government interaction. Additional interests include the application of discourse analysis to the study of business-to-business inter-organizational relationships, the role of cultural intermediaries in the globalization of wine consumption – especially in Asia, policy issues related to commercializing university-derived intellectual property, the impact of effectual thinking/decision-making in establishing entrepreneurial ventures, as well as the antecedents and outcomes of front line service worker burnout. He has over 100 peer-reviewed articles in business (marketing, management, policy) and medical journals and conference proceedings. As a keen advocate of multi/interdisciplinary research, Michel has worked with researchers and co-supervised students in Industrial Design, Architecture, and Food Sciences.

Michel received a Research Achievement Award from Carleton University in 2011 and was promoted to Full Professor of Marketing in 2015.